Hello
I’m a digital healthcare strategist with over a decade of international experience leading transformation across life sciences and healthcare.
My career has taken me across three continents — Southeast Asia, Europe and Australia — where I’ve delivered market-specific solutions shaped by cultural nuance, user needs, and business realities.
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I’m passionate about using technology to create more accessible, connected, and human-centered healthcare. Whether it’s empowering people to better manage their health, improving how care is delivered, or enabling systems to work smarter — I focus on building integrated digital ecosystems that deliver long-term value, not just one-off solutions.
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Companies I worked for:
My Story
Based in Switzerland, I was born in Kuwait, with family roots in Iraq, Australian citizen and raised in a creative home of architects and engineers, where problem-solving was second nature. I started in finance but found purpose in healthcare marketing. Working closely with clinicians and patients sparked my passion for creating meaningful change. As technology evolved, so did my path — from sketching wireframes to leading digital health innovation.
Today, I work at the intersection of strategy, technology, and human-centered design, helping organizations deliver more connected, impactful healthcare experiences driven by curiosity, empathy, and a deep commitment to improving how people access and experience care.
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Outside of work, I love reading psychological thrillers, historical nonfiction, and biographies — always fascinated by what drives human behavior. I feel most alive when I’m by the lake or sea on a sunny day, and I stay active with spinning, pilates, and HIIT classes. I’m always experimenting in the kitchen, and I travel to explore new places and cultures — not just to see, but to learn.